Builders Are Offering Mortgage-Rate Discounts. Home Buyers Aren’t Biting.
D.R. Horton which builds roughly one in every seven new homes in the U.S. and has its own financing arm, is offering 3.99% mortgages to buyers. The last time it had to offer home buyers such a deep discount was during the global financial crisis. Profit margins have taken a hit from the rising cost of these incentives, so builders have decided to slow construction and wait for demand to recover.