Is Harley-Davidson (HOG) Centralizing Power To Sharpen Its Brand Or Mask Deeper Demand Challenges?
Harley-Davidson recently announced past and upcoming leadership and organizational changes, including combining its CFO and commercial roles, appointing a new COO to oversee product functions, and adding new Chief Marketing and Technology Officer and Chief Brand Officer positions, all centered at its Milwaukee headquarters. These moves signal an attempt to more tightly integrate finance, dealer relations, marketing, technology, and brand building at a time when the company is facing weaker...